Chen’s entrepreneurial journey began at just 13 years old in 1993, when he founded his first business — which grew into a successful company still operating today under his former partner. In 2000, he began working with Essential Reality, Inc. in the USA, his first experience in a technology startup, which sparked his passion for innovation. Since then, he has invested in, advised, and supported numerous startups globally.

Over the past four years, Chen has focused on creating and leading three groundbreaking ventures:

• Proofit – a digital copyright certification and IP protection platform.
• MyQRGuide – a SaaS solution connecting physical products to interactive digital experiences.
• Sloofi – a B2D (Business-to-Dropshipper) platform automating global supply chains.

As an Alibaba Global Partner and Business Developer for Israel, Chen has played a key role in helping Israeli exporters sell online and expand globally while also advising Alibaba on improving its platform and logistics operations — both in Israel and worldwide.

Chen is also the visionary behind Game Group, a collaborative powerhouse designed to give SMEs the same tools and capabilities as the largest corporations — leveling the playing field so smaller businesses can compete globally with speed, efficiency, and innovation.

He is a trusted advisor to governments, global organizations, and business leaders, and was appointed Honorary Ambassador for International Business Cooperation by the Shenzhen Cross-Border E-Commerce Association (SZCBEA) for his work in bridging China with the rest of the world.

Key Achievements

• Named one of the Top 10 International Business Pioneers in the World (2017)
• Top Partner by Alibaba for six consecutive years (2015–2021)
• Featured in “222 Inspirational Stories” (2022) for entrepreneurial excellence
• Led the first aircraft of PPE supplies from China to the USA during the COVID-19 crisis, receiving national and international recognition

Strategic Impact

• Co-founded Israel’s first B2B e-commerce university, training hundreds of businesses for global success
• Developed a government-backed SMEs mentoring program with financial grants to accelerate e-commerce growth
• Successfully connected 2,500+ diamond stores to China’s B2B market, pioneering online diamond auctions in Asia
• Advised global organizations, including the Chamber of Commerce of Umbria (Italy) and the Israel Export Institute

Thought Leadership

As a Certified Lecturer for the Alibaba GET Program and a sought-after speaker, Chen has inspired audiences across more than a dozen countries. His work continues to shape the future of global trade, giving businesses of all sizes access to the tools they need to thrive.